Hey! Did you know ORCA can handle all of your oneTXT Introduces ORCA, The First Fully Open Social-Commerce Platform Designed For Social Media Communities
oneTXT Introduces ORCA, The First Fully Open Social-Commerce Platform Designed For Social Media Communities
Full Transactional Capabilities to Social Media Communities, Enabling Community
Members to Fully Interact and Transact Within the Social Media Ecosystem
NEW YORK–(Business Wire)– August 4, 2009
oneTXT, the platform provider that enables social interactive media players to
become merchants, today announced ORCA, the world`s first social-commerce
transaction processing system with a Mashery-managed open API architecture
designed for social media communities. ORCA (Optimized Real-Time Currency
Application) allows any social media company to process payments, manage loyalty
and rewards programs, schedule advance orders of real and virtual goods, and
communicate status with full control of the appearance of all of these
transactions. This lets fans continue to interact without ever having to leave
their community.
ORCA is a groundbreaking new solution empowering digital publishers, social
networks, MMORPG publishers, and participation TV programs with the tools to
fully manage their subscribers` online transactions. The platform allows social
media communities to remain in control of their members, while bringing all the
flexibility, security and functionality of traditional payment solution directly
to network members and site owners.
“S-Commerce is inevitable. In fact, we see many communities reaching to cobble
home-grown payment solutions together simply because prior to ORCA, there was
nothing designed for the unique needs of this rapidly growing online segment,”
said Roger Wood, CEO of oneTXT. “These home grown systems get revenue flowing
quickly, but carry tremendous development expenses and significant management
distractions, while limiting future expansion and growth with close-ended
technologies.”
San Francisco-based Mashery has been chosen as oneTXT`s partner in bringing the
ORCA platform to social media communities, by ensuring the open APIs integrate
and operate smoothly within a community`s interface and back office operations.
Mashery manages APIs for more than 70 companies including The New York Times and
Best Buy. Mashery`s on-demand API infrastructure provides the access management,
business rules, monitoring, and metrics required to build scalable distribution
channels using Web services.
Existing payment solutions are either proprietary and closed or designed for
other platforms such as the mobile device or Web-based commerce sites. The
majority of microtransactions are less than $1, and with minimum fees averaging
30 cents for credit and gift cards, a 30 percent revenue loss brings the
viability of such solutions in to question.
“Mashery is thrilled to be a part of this important launch,” said Mashery CEO
Oren Michels. “The availability of a secure, reliable web services API-based
micropayment system that can be deeply integrated into third-party applications
will open all kinds of new possibilities in application development – including
applications developed using many of the other current and future
Mashery-powered APIs.”
About Mashery
Mashery is the leading provider of on-demand API management solutions. Business
development executives of today rely heavily on web services and APIs to recruit
and manage their strategic partnerships. Mashery provides the management,
infrastructure, and metrics required to build a scalable business development
channel using web services. Media, entertainment, and information sectors are
taking advantage of Mashery`s on-demand services to partner with interactive
properties and broaden distribution. Launched in 2006, Mashery is backed by
First Round Capital, Formative Ventures, The Accelerator Group, .406 Ventures
and many prominent angel investors. For more information, please visit
www.mashery.com.
